Mike Casals – Casey, Melbourne

qubeSocial Casey

Your Local Social Media Marketer for Casey, Melbourne

Gone are the days when only big companies with huge budgets were the ones who could afford to promote and build their brand.

Having spent over a decade understanding the nuances of online marketing, it has become obvious that when done correctly a good return of investment can be realised by businesses using online marketing strategies.

Today, businesses are lucky as social media has reached the stage where they now have the chance to grow their business in a cost-effective manner.

It does not have to be complicated. qubeSocial Casey is local and we understand marketing. We can help businesses accomplish their marketing goals without breaking the budget.

Book now for a no-obligation free consult on how we can help protect and build your brand and grow your local business.

qubeSocial Casey has been created to provide a resource for Small to Medium Businesses (SMBs) and Corporate organisations that have SMBs e.g. franchises in Casey.

Email: mike.casals@qubeSocial.com.au

Sky News Business – Local Social Media Interview
Sky News Australia Business reporter Harry Frost interviews Steve Hubbard on the best social media platforms for small businesses to keep up to date and to find their customers.

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Get To Know Mike Cassals

1) Tell us about your Marketing qualification and the University from where it was attained?

I gained my marketing qualifications as part of my university business degree and my MBA studies at the Ateneo de Manila – Graduate School of Business

2) Social Media Skills … what channels get you most excited from a business marketing perspective?

Facebook is definitely my favoured social channel for local businesses. Facebook in a way levels the playing field and allows local businesses to engage with prospects and existing customers in ways never before available. I believe local businesses should understand this and capitalise on this opportunity..

3) What is it that you are really Good At and you are most Passionate About?

I have been involved in online marketing for over a decade now and have spent a lot of time on affiliate marketing. Achieving a great return of investment  (ROI) on advertising spend using tracking and optimisation strategies always gives me a rush.

4) How do you feel about running and marketing your own #LocalSocial media marketing Business?

Steve Hubbard is a marketing genius and is a joy to watch. qubeSocial is the result of painstaking years of dedication and creativity.

5) What aspects do you love most about the Community where you live?

The City of Casey is young and vibrant. It is full of promise and to be part of the success of businesses in this community is a fulfilling endeavour.

6) Where were you born and how did you come to live where you are now (and for how long)?

I was born in Manila, Philippines. Way back in 1997 I went for my Post Graduate Diploma degree in Industrial Education and Training at RMIT University. I fell in love with this place and eventually migrated to Melbourne in the year 2000. We have been at Casey since 2008.

7) Tell us about your Perfect Week (eg. Social Media Marketer, Family, Fun and so on…)

Mon Tues Wed Thurs Fri Sat Sun
Day Social Marketer Social Marketer MYOB Work MYOB Work MYOB Work MYOB Work MYOB Work
Night Online Marketing Online Marketing Online Marketing Online Marketing Online Marketing Fun Family

More on Mike Casals

8) Are you Apple or Android?

Apple and Android

9) Your T-shirt size?


10) Your Casual and Corporate clothing labels?

Casual: Calvin Klein Corporate: Armani

11) Your shoe brand?


12) Your Footy Team?


13) Your Friday night Food & Beverage selection?

Sushi and Sparkling White

14) You enter a room and your theme song is playing … who’s the Band/Singer and what’s the Song?

Basia – Time and Tide (timeless, a pity iTunes was not available then)

15) Your favourite Movie of all time?

The Theory of Everything

16) Your Significant Others?


17) If you could Spend Time With Anyone, living or dead, who would that be?

Aaron Swartz (internet legend, advocate of online transparency)

18) Who is your Celebrity Doppelganger? 

Can’t think of anyone popular, I’m your regular nerd

19) What is your favourite ice-cream flavour?

Avocado (can’t get enough of this)

20) Where do you most want to travel to?

Canadian Rockies

21) Where’s the favourite place you’ve been?

The Cordillera Mountain Ranges in the Philippines

22) Give three words that best describe you?

Insightful, Nerdy, Objective
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