Product Awareness Video

The “birth of a brand” is achieved with publicity, not advertising.

A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!Successful and correctly implemented Public Relations campaign can deliver:

    • Greater visibility and exposure than traditional / paid advertising
    • Greater frequency levels than traditional / paid advertising

at a fraction of the cost of traditional advertising

Key Deliverables

  1. Publicity Strategy & Target Media List
  2. 1 x media release either written or designed (depending on product)
  3. 1 x media release distributed to the appropriate media
  4. 1 x monthly face-to-face meeting
  5. Media Monitoring
  6. Media Feedback
  7. 2 x Work In Progress (WIP) Reports fortnightly
  8. Media review & ROI graph once campaign is complete
from $3,960+GST
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